Category: Digital Presence

Social Followers vs. Engagement – Which is Better?

When determining whether a social campaign was successful – do you look at the number of followers or the number of likes, comments and shares? There are many variables when it comes to defining “success,” but many brands want to know the answer to one simple question: “Is it more Read more

How to Build Better Community Engagement

There are a lot of factors that go into a successful social media campaign: likes and followers, content, ROI, referrals, and engagement are just a few. Engagement may not be top of the priority list for some companies, but undervaluing it can be a serious mistake. Engagement helps to strengthen Read more

Social Media Demographics – Twitter and Facebook

Knowing who is spending the most time on different social media networks is important for marketers. While Twitter and Facebook may be the most popular platforms – are your customers actually on it?   Facebook Surprisingly, while Facebook was very popular for students in middle school and high school when it Read more