Category: Digital Presence

Why Do You Need Good Website SEO?

If you manage or own a website, you’ve likely heard your fair share of spiels about getting better Google rankings, fixing your website SEO, or getting more links to your content. Most of the time, these types of outreach are easy to identify as spam from the get-go—they come in Read more

Managing Your Online Presence, 280 Characters at a Time

Twitter, once famous for its 140-character posts, is now allowing posts as long as 280 characters. This is potentially good news for brands. This paragraph and the previous one are 140 characters long. That’s the tiny space brands had to join conversations and share their stories. On Wed., 11/8/17, Twitter Read more

Social Media Analytics: It’s a Marathon, Not a Sprint

A lot of businesses are using social media today—about 94%, in fact. But are they using it well? And are they using it in the way that will benefit their company the most? Companies establish a profile on social media, and sometimes they even post regularly. But do they get Read more

Improve Your Klout: Being a Social Influencer Online

By Nadine Caouette You’ve probably heard of Klout, a tool that ranks its users according to their online influence through a “Klout Score.” If you have a high Klout score (based on a scale of 1 to 100), you’re considered extremely influential online. The average Klout score is 40, but Read more

The Perfect Fit: Tailoring Content to Different Networks

By Caitlin Woolley With so many different social media outlets, it can be tricky to know which will suit your company the best. How can you post content that will engage customers and get your brand’s message across? A good thing to remember as you navigate the sea of posts Read more

How to Build a Phenomenal Audience

When it comes to your audience, it’s important to do more than just know who they are. In fact, developing an audience can be a far more in-depth and worthwhile process than you might think. Traditionally, marketers really only had the option of “renting” audiences—paying to have ads used on Read more

7 Ways to Make Your Content More Shareable

It’s the holy grail for everyone creating content for the internet: How do you make sure your content gets shared? Of course, the first step is to create shareable content. But what makes something shareable? Do you have to have a particularly fascinating business to make it happen? (Spoiler: You Read more

Who is Your Audience?

With so much happening in social media these days, it’s easy to get overwhelmed by everything that’s out there. But it’s important to take a step back and think in broader terms about your social media plans. In particular, who are you actually trying to reach with your digital brand? Read more