Your digital presence is everything relevant to your name online. Websites, social profiles, directory profiles, news stories, and a variety of content on other digital media channels comprise the places where information about you exists online.
Your digital influence is your ability to drive action online. When information about you or by you is shared online and in real life, and people respond to that information by commenting, sharing or telling others, that is online influence.
Your digital presence risk is your exposure to threats online. Digital risk is the result of what happens to the information you posted online, what other people are posting about you online and what hostile actors are doing with your name, your image, and your brand online.