Happy New Year from Agile Impact!
What has changed in digital in the past few years? Agile Impact has created an infographic with some of the most interesting global trends. Read more
Category: Digital Influence
How Not to Get Suckered by a Shady SEO Company
We’ve spoken before about the difference between Black Hat and White Hat SEO, as well as some guidelines on how to choose an SEO company, but what we haven’t done is identify the ways in which shady SEO companies approach their victims and how you can avoid them. Today, we’ll Read more
Creating your Digital Brand
In an age where the biggest and brightest brands begin life online, it’s more important than ever to think about how to create your digital brand. But with everyone throwing the phrase around, it’s difficult to know where to start. Your digital brand is your identity online. As in offline Read more
Social Media Analytics: It’s a Marathon, Not a Sprint
A lot of businesses are using social media today—about 94%, in fact. But are they using it well? And are they using it in the way that will benefit their company the most? Companies establish a profile on social media, and sometimes they even post regularly. But do they get Read more
Improve Your Klout: Being a Social Influencer Online
By Nadine Caouette You’ve probably heard of Klout, a tool that ranks its users according to their online influence through a “Klout Score.” If you have a high Klout score (based on a scale of 1 to 100), you’re considered extremely influential online. The average Klout score is 40, but Read more
7 Ways to Kick Boring Content to the Curb and Engage Readers, Pt. 2
What sets “great” content apart from the ocean of mediocre or even – gasp – crappy content out there? There are quite a few differences I could point to, but instead I invite you to ask yourself these questions before embarking on your next content creation journey: What makes you Read more
7 Ways to Kick Boring Content to the Curb and Engage Readers, Pt. 1
There are many things about the Internet that I love: connecting with people near and far with just a few keystrokes, having a plethora of information always at my fingertips, and accessing entertainment from anywhere at anytime – to name a few. But there are also a few things about Read more
Making Friends: Growing Your Audience and Engagement on Social Media
Written by Ben Strauss When measuring the success of your digital marketing campaign on social media, do you prefer to track the size of your audience (the number of followers you have) or do you place more value in the engagement you get from your audience (likes, comments, and shares Read more
How to Build a Phenomenal Audience
When it comes to your audience, it’s important to do more than just know who they are. In fact, developing an audience can be a far more in-depth and worthwhile process than you might think. Traditionally, marketers really only had the option of “renting” audiences—paying to have ads used on Read more
7 Ways to Make Your Content More Shareable
It’s the holy grail for everyone creating content for the internet: How do you make sure your content gets shared? Of course, the first step is to create shareable content. But what makes something shareable? Do you have to have a particularly fascinating business to make it happen? (Spoiler: You Read more