Category: Digital Influence

Who is Your Audience?

With so much happening in social media these days, it’s easy to get overwhelmed by everything that’s out there. But it’s important to take a step back and think in broader terms about your social media plans. In particular, who are you actually trying to reach with your digital brand? Read more

What is Brand Storytelling?

Written by Joe Gillard One of the most prominent buzzwords in the marketing industry in recent years is the idea of “brand storytelling”. Certainly anyone in advertising or marketing who has been to an industry conference recently, or even read an article online, has likely heard of “brand storytelling” and Read more

Social Followers vs. Engagement – Which is Better?

When determining whether a social campaign was successful – do you look at the number of followers or the number of likes, comments and shares? There are many variables when it comes to defining “success,” but many brands want to know the answer to one simple question: “Is it more Read more

How to Build Better Community Engagement

There are a lot of factors that go into a successful social media campaign: likes and followers, content, ROI, referrals, and engagement are just a few. Engagement may not be top of the priority list for some companies, but undervaluing it can be a serious mistake. Engagement helps to strengthen Read more

Social Media Demographics – Twitter and Facebook

Knowing who is spending the most time on different social media networks is important for marketers. While Twitter and Facebook may be the most popular platforms – are your customers actually on it?   Facebook Surprisingly, while Facebook was very popular for students in middle school and high school when it Read more