The Blog
Who is Your Audience?
With so much happening in social media these days, it’s easy to get overwhelmed by everything that’s out there. But it’s important to take a step back and think in...
What is Brand Storytelling?
Written by Joe GillardOne of the most prominent buzzwords in the marketing industry in recent years is the idea of “brand storytelling”. Certainly anyone in advertising...
Pro Tip: Be Careful of Scam Phone Calls
We've written before about the abundance of spam emails, but while scammers are clearly branching out into the digital realm this doesn’t mean that email is their only...
Social Followers vs. Engagement – Which is Better?
When determining whether a social campaign was successful – do you look at the number of followers or the number of likes, comments and shares? There are many variables...
How to Build Better Community Engagement
There are a lot of factors that go into a successful social media campaign: likes and followers, content, ROI, referrals, and engagement are just a few.Engagement may...
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