Written by Ben Strauss When measuring the success of your digital marketing campaign on social media, do you prefer to track the size of your audience (the number of followers you have) or do you place more value in the engagement you get from your audience (likes, comments, and shares Read more
When it comes to your audience, it’s important to do more than just know who they are. In fact, developing an audience can be a far more in-depth and worthwhile process than you might think. Traditionally, marketers really only had the option of “renting” audiences—paying to have ads used on Read more
With so much happening in social media these days, it’s easy to get overwhelmed by everything that’s out there. But it’s important to take a step back and think in broader terms about your social media plans. In particular, who are you actually trying to reach with your digital brand? Read more