Tag: analytics

blog-post

Social Media Analytics: It’s a Marathon, Not a Sprint

A lot of businesses are using social media today—about 94%, in fact. But are they using it well? And are they using it in the way that will benefit their company the most? Companies establish a profile on social media, and sometimes they even post regularly. But do they get Read more

blog-post

Social Metrics and Analysis Pitfalls

Businesses are investing more money and time into data and analytics. At the same time, they are also investing more into social media and community building. Showing analytics-based ROI on social media efforts can be a titanic challenge with the host of reporting tools that currently exist. Many social media Read more