Rebecca Ralston

Rebecca Ralston

Rebecca has over 30 years of experience in the technology industry. She provides strategic insight and recommendations to improve her clients’ digital presence, grow their influence and reduce digital risk. She worked as a web strategist and digital governance expert for the United Nations from 2013-2016.

Rebecca’s team at Agile Impact provides clients with search engine optimization (SEO), search engine marketing and monitoring (SEM), pay-per-click advertising (PPC), digital presence survey and analysis, and content strategy and implementation.

Rebecca’s clients have included key players in the financial services industry, legal and consumer goods; ambassadors; CEOs; and some of the world’s wealthiest individuals.

Rebecca began her career as a marketing and communications representative with Apple Computer, Inc. She holds a BA in Interdisciplinary Studies – Society, Ethics and Human Behavior from the University of Washington, where she graduated Magna Cum Laude.

digital-presence

Digital Presence

Your digital presence is everything pertinent to your brand online.

Information about your business or organization is readily accessible via web sites, social networks, directory profiles, news stories, and a variety of other digital channels. We identify the opportunities and challenges – and the gaps in between – and develop an action plan to address each of these touch points, as well as regularly measure your influence and risk.

digital-presence

Digital Influence

Your digital influence is your ability to drive a desired action both online and offline.

Whenever you share information – or someone shares information about you – it has an extensive impact. At the very least, people form an opinion about your brand. But it can go well beyond that to determine whether or not they will do businesses with you, and urge others to do the same. That is your online influence, and the more effectively you manage it, the better it will serve your needs. Accordingly, we work with you and your team to establish a baseline of digital influence and promote the essential elements to expand your reach, deepen your engagement, and enhance your relationships online and off.

digital-presence

Digital Risk

Your digital risk is the measure of your exposure to online threats.

Any information about your brand online – no matter what the source – has an element of risk. Not only can others post about you, but they can also alter your information to serve their interests or obstruct yours. Moreover, digital risk is more than just a technology issue. It is a problem that can seriously impair your relationships with customers, employees, regulators, and a host of other stakeholders. Which is why an increasing number of industry leaders believe digital risk management must be owned by the C-Suite.

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Digital Risk Management is the next stage in the evolution of risk and reputation for organization’s digital presence and global influence

A Business Issue

Digital risk is associated with your digital presence online. It is a business issue, not just a marketing or communications, or technology issue. Industry leaders are finding that digital risk management needs to be owned by the C-Suite.

Quantification of Digital Risk

DRM defines a foundation for managing digital risk across various digital platforms, both search and social, by quantifying how search and social are impacting your business.

Business-Defined Risk Balance

DRM enables business executives and their organizations to understand where information appears about them online and the digital risk profile from an outsiders perspective and equip them with the knowledge and framework needed to take a more proactive stance regarding what appears about them online

Digital Resiliency

The objective of digital risk management is to build digital resiliency, where an organization has a strong digital presence and influence and is aware of and responds to risks and threats to minimize disruption and financial impact.

Digital Risk Strategist

The role of a Digital Risk Strategist has emerged as a person with both business acumen and understanding with sufficient technical knowledge to assess and make recommendations appropriate to address the digital business risk.