Tag: Twitter

The Perfect Fit: Tailoring Content to Different Networks

By Caitlin Woolley With so many different social media outlets, it can be tricky to know which will suit your company the best. How can you post content that will engage customers and get your brand’s message across? A good thing to remember as you navigate the sea of posts Read more

Who is Your Audience?

With so much happening in social media these days, it’s easy to get overwhelmed by everything that’s out there. But it’s important to take a step back and think in broader terms about your social media plans. In particular, who are you actually trying to reach with your digital brand? Read more

Social Followers vs. Engagement – Which is Better?

When determining whether a social campaign was successful – do you look at the number of followers or the number of likes, comments and shares? There are many variables when it comes to defining “success,” but many brands want to know the answer to one simple question: “Is it more Read more