Tag: social media

Social Media Analytics: It’s a Marathon, Not a Sprint

A lot of businesses are using social media today—about 94%, in fact. But are they using it well? And are they using it in the way that will benefit their company the most? Companies establish a profile on social media, and sometimes they even post regularly. But do they get Read more

Improve Your Klout: Being a Social Influencer Online

By Nadine Caouette You’ve probably heard of Klout, a tool that ranks its users according to their online influence through a “Klout Score.” If you have a high Klout score (based on a scale of 1 to 100), you’re considered extremely influential online. The average Klout score is 40, but Read more

The Perfect Fit: Tailoring Content to Different Networks

By Caitlin Woolley With so many different social media outlets, it can be tricky to know which will suit your company the best. How can you post content that will engage customers and get your brand’s message across? A good thing to remember as you navigate the sea of posts Read more

7 Ways to Make Your Content More Shareable

It’s the holy grail for everyone creating content for the internet: How do you make sure your content gets shared? Of course, the first step is to create shareable content. But what makes something shareable? Do you have to have a particularly fascinating business to make it happen? (Spoiler: You Read more

Who is Your Audience?

With so much happening in social media these days, it’s easy to get overwhelmed by everything that’s out there. But it’s important to take a step back and think in broader terms about your social media plans. In particular, who are you actually trying to reach with your digital brand? Read more

How to Build Better Community Engagement

There are a lot of factors that go into a successful social media campaign: likes and followers, content, ROI, referrals, and engagement are just a few. Engagement may not be top of the priority list for some companies, but undervaluing it can be a serious mistake. Engagement helps to strengthen Read more

Social Media Demographics – Twitter and Facebook

Knowing who is spending the most time on different social media networks is important for marketers. While Twitter and Facebook may be the most popular platforms – are your customers actually on it?   Facebook Surprisingly, while Facebook was very popular for students in middle school and high school when it Read more

Social Metrics and Analysis Pitfalls

Businesses are investing more money and time into data and analytics. At the same time, they are also investing more into social media and community building. Showing analytics-based ROI on social media efforts can be a titanic challenge with the host of reporting tools that currently exist. Many social media Read more