Tag: Agile Impact Group

How Not to Get Suckered by a Shady SEO Company

We’ve spoken before about the difference between Black Hat and White Hat SEO, as well as some guidelines on how to choose an SEO company, but what we haven’t done is identify the ways in which shady SEO companies approach their victims and how you can avoid them.  Today, we’ll Read more

Pro Tip: Be Careful of Scam Phone Calls

We’ve written before about the abundance of spam emails, but while scammers are clearly branching out into the digital realm this doesn’t mean that email is their only tool.  In fact, within the last few years we have experienced a number of scam phone calls that purport to be from Microsoft or Read more

How to Build Better Community Engagement

There are a lot of factors that go into a successful social media campaign: likes and followers, content, ROI, referrals, and engagement are just a few. Engagement may not be top of the priority list for some companies, but undervaluing it can be a serious mistake. Engagement helps to strengthen Read more

Social Media Demographics – Twitter and Facebook

Knowing who is spending the most time on different social media networks is important for marketers. While Twitter and Facebook may be the most popular platforms – are your customers actually on it?   Facebook Surprisingly, while Facebook was very popular for students in middle school and high school when it Read more

Social Metrics and Analysis Pitfalls

Businesses are investing more money and time into data and analytics. At the same time, they are also investing more into social media and community building. Showing analytics-based ROI on social media efforts can be a titanic challenge with the host of reporting tools that currently exist. Many social media Read more