Category: SEO and Analytics

Why Do You Need Good Website SEO?

If you manage or own a website, you’ve likely heard your fair share of spiels about getting better Google rankings, fixing your website SEO, or getting more links to your content. Most of the time, these types of outreach are easy to identify as spam from the get-go—they come in Read more

What You Need to Know About GDPR

You would think that running social media and digital accounts for clients would have prepared us for the massive amount of email that has come in over the past month in the wake of the GDPR… but you’d be wrong. We’ve gotten quite the stack of notifications, and we’re betting Read more

What Is Structured Data, and Why Should You Care?

Image search is a growing part of the internet ecosystem. Pinterest has added “visual discovery features,” which have caused its monthly visual searches to increase nearly 60 percent over last year. Google recently announced that its image search function on mobile devices now supports badges that show when an image Read more

Cyber Alert: Holiday Phishing Scams and Malware Campaigns

On Wednesday, November 11th, the United States Computer Emergency Readiness Team (US-CERT) released an alert reminding users that the holiday season is a time to remain vigilant and cautious when shopping online or browsing the internet: holiday phishing scams and malware campaigns abound. A significant increase in scams and spam is Read more

How Not to Get Suckered by a Shady SEO Company

We’ve spoken before about the difference between Black Hat and White Hat SEO, as well as some guidelines on how to choose an SEO company, but what we haven’t done is identify the ways in which shady SEO companies approach their victims and how you can avoid them.  Today, we’ll Read more

The Perfect Fit: Tailoring Content to Different Networks

By Caitlin Woolley With so many different social media outlets, it can be tricky to know which will suit your company the best. How can you post content that will engage customers and get your brand’s message across? A good thing to remember as you navigate the sea of posts Read more

How to Build a Phenomenal Audience

When it comes to your audience, it’s important to do more than just know who they are. In fact, developing an audience can be a far more in-depth and worthwhile process than you might think. Traditionally, marketers really only had the option of “renting” audiences—paying to have ads used on Read more

Who is Your Audience?

With so much happening in social media these days, it’s easy to get overwhelmed by everything that’s out there. But it’s important to take a step back and think in broader terms about your social media plans. In particular, who are you actually trying to reach with your digital brand? Read more