Category: Resources

Don’t Fall Victim to an Online Charity Scam!

By Katie Dobruse Sunday, June 12, 2016 saw the deadliest mass shooting in modern U.S. history, resulting in the deaths of 49 people and the wounding of another 53. As we collectively struggle to make sense of this horrific event, there are those who would take advantage of this tragedy Read more

The Perfect Fit: Tailoring Content to Different Networks

By Caitlin Woolley With so many different social media outlets, it can be tricky to know which will suit your company the best. How can you post content that will engage customers and get your brand’s message across? A good thing to remember as you navigate the sea of posts Read more

Social Followers vs. Engagement – Which is Better?

When determining whether a social campaign was successful – do you look at the number of followers or the number of likes, comments and shares? There are many variables when it comes to defining “success,” but many brands want to know the answer to one simple question: “Is it more Read more

How to Build Better Community Engagement

There are a lot of factors that go into a successful social media campaign: likes and followers, content, ROI, referrals, and engagement are just a few. Engagement may not be top of the priority list for some companies, but undervaluing it can be a serious mistake. Engagement helps to strengthen Read more